i.M. Branded Creates Truck of The Year Wrap
By Stephanie Smith
AUBURN HILLS, Mich. (December 10, 2012) – Motor Trend magazine’s highly anticipated 2013 Truck of the Year was announced last week and RAM 1500 didn’t hesitate to stake the claim in their signature larger-than-life way. Just one day following the announcement, the Chrysler world headquarters in Auburn Hills displayed the award with a 130-foot building graphic covering most of the 15-story building.
Innovative Media printed and installed the original Ram 1500 featured building wrap on October 5, 2012. Immediately following the Motor Trend announcement, 43% of the original wrap needed to be replaced to showcase the award. This update totaled 6,864 square feet of signage spanning more than 4 stories of the 13-story graphic.
Turnaround time for the new signage was astonishing. In just 72 hours the building wrap went from the Innovative Media headquarters in Madison Heights, Michigan, to installation completion on the sunset side of the Chrysler world headquarters building. The installation team is highly trained and experienced on this project – even the freezing chill of winter couldn’t keep them from suspending off the side of a 15-story building.
Hanging from the side of a building in below freezing temperatures is nothing new for us. When the building is hot it’s more challenging to get the vinyl to stick, so as long as the vinyl is good we don’t care what temperature it is outside. – Matt Sorg, Head of the Installation Team,
The team installed the original wrap in October which printed around the clock over 6 shifts, totaling 155 panels. Each panel measures 4 feet wide by 26 feet high. The overall size of the graphic is 112 feet wide by 130 feet high, or 14,560 square feet of signage applied vertically by hand.
The recent update to the top section of the wrap was 66 panels of the original 155. This required a print time of 24 hours over 3 shifts using the Vutek 3360 printer. The material used is a perforated vinyl that’s transparent when viewed from the inside of the building.
Innovative Media has been creating and installing the Chrysler building wrap since 2000 and the company looks forward being a part of this iconic landmark for years to come.Tweet