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  • One-of-a-Kind Install

    Posted January 8, 2016 By in Building Wraps With | Comments Off on One-of-a-Kind Install

    i.M. Branded Installs One-of-a-Kind Renaissance Center Building Wrap to Assist Launch of 2016 Chevrolet Malibu

    Rochester Hills, MI, January 7, 2016 – i.M. Branded, one of the nation’s leading providers of brand-specific fixtures, furniture and large-format digital printing (wall art) for the automotive industry, has completed the installation of a building wrap promoting the new 2016 Chevrolet Malibu on Detroit’s Renaissance Center (Ren Cen), which will be on display for the first week of the 2016 North American International Auto Show through February 7, 2016.

    The one-of-a-kind vehicle wrap features 115,000 square feet of material applied to the Ren Cen and includes 66 high-definition LED lights. The innovative vehicle wrap will include a first-of-its-kind, nighttime illumination feature, which will highlight the headlights and driving lights of the new 2016 Chevrolet Malibu.

    i.M. Branded President Jim Whitehead said, “We are proud to partner with Chevrolet to produce and install this innovative vehicle wrap to promote Chevrolet’s launch of their new 2016 Malibu. As a local Detroit company, we are extremely proud to offer our creative services to many companies to highlight their products for the worldwide media that converge for the auto show and other events that take place in the City of Detroit.”

    Installation Video
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    About i.M. Branded
    i.M. Branded was founded in 1996 and is one of the nation’s leaders in brand image components. The company specializes in designing and installing architectural millwork, fixtures, furniture and graphic components for automotive image programs and a wide variety of grand-scale, large-format digital printing elements across all 50 states. The company’s 70,000-square-foot, state-of-the-art headquarters and manufacturing facility are located in Rochester Hills, Michigan, employing 75 people.

    Contact: Jim Whitehead, President
    Office 248-537-8504
    Cell 248-761-9001

  • GM RenCen Building Wrap

    Posted September 10, 2014 By in i.M. Branded With | Comments Off on GM RenCen Building Wrap

    GM headquarters wrapped up for GMC during ‘Monday Night Football’

    Custom project developed by Penske-affiliated company

    By: Bill SheaCrain’s Detroit Business

    DETROIT – (Sept 5, 2014) — The signature element of Detroit’s skyline — General Motors’ Renaissance Center headquarters — is adorned with a massive GMC advertising wrap for the Detroit Lions’ upcoming appearance on ESPN’s “Monday Night Football” broadcast.

    The graphic work, which includes the truck brand logo atop the network’s game logo, was done last week by i.M. Branded, which is co-owned in suburban Detroit by Roger Penske’s Penske Automotive Group.

    GMC is the official truck of the National Football League, and the intent of doing the massive wrap is to get the brand in front of the “Monday Night Football” audience when ESPN does secondary shots of the city outside Ford Field during the game. The games averaged 13.6 million viewers last season.

    i.M. Branded designs, manufactures and installs custom vinyl graphic wraps and images for buildings and vehicles. Since 2010, it has had a millwork unit that does a variety of internal build-outs of auto dealerships, including fixtures and desks.

    The wrap is about 280 feet tall and 125 wide, and is a perforated vinyl window film applied to the exterior of glass that allows people inside the building to still see through the windows, said i.M. Branded President Jim Whitehead. The film is similar to looking through a screen door.

    50 hours of work
    The RenCen wrap was designed and printed, over about 50 hours nonstop, on the firm’s 2,400-pound HP Latex 850 printer, a $250,000 machine that uses eco-friendly ink, he said.

    This is the largest wrap to ever adorn the RenCen, Whitehead said, larger than a wrap on the central tower for the Super Bowl and baseball’s All-Star game.

    It took five i.M. Branded staffers a week to install the wrap, which will be lit at night this weekend and during the game, and will remain up through September.

    While Whitehead didn’t disclose a cost, he said large building wraps begin at $100,000 and can top out at “multiple hundreds of thousands of dollars.”

    i.M. Branded’s largest wrap was a 400-by-125 wallscape on the north face of Joe Louis Arena in 2001 for the relaunch of Dodge’s NASCAR participation, he said. 

    Whitehead founded the company in 1996, and Penske took an equity stake in 2009, he said. The firm employs 78, and since 2003 has had an automotive focus. It does work directly or indirectly for the Detroit 3 automakers and more than 3,000 dealerships nationwide, Whitehead said. The company’s revenue last year was $13 million.

    Expanding beyond autos
    The company’s clientele is expanding to other sectors and targeting health care and retail.

    (Auto is) the vehicle to allow us to build out the infrastructure to handle large-scale image programs outside the automotive industry. Our printers don’t care whether they print cars or kids. – Jim Whitehead, President, i.M. Branded.

    i.M. Branded has done wrap and graphics work for Detroit’s four pro sports teams, area universities and the Detroit Zoo water tower in 1998. It also recently provided the city skyline graphics for new Detroit police cars and ambulances, he said.

    The company intends to bid on graphic and millwork for the new Detroit Red Wings arena that is to open in 2017, Whitehead said.

    The company’s first building wrap was the Chrysler headquarters in Auburn Hills. The RenCen wrap for the national broadcast between the Detroit Lions and New York Giants on Monday evening stemmed from the Chevrolet Belle Isle Grand Prix image work i.M. Branded had done with GM, Whitehead said.

    The firm did a smaller wrap on the RenCen that faced the island during the Memorial Day weekend auto races on the island, and later had talks with GMC during a dealer event at Cobo Center, he said.

    The game aired at 7:10 p.m. Monday September 8th. The Lions defeated the New York Giants 35-14.

  • A Sign of the Times: Detroit Gearing Up for IndyCar History

    Posted May 31, 2013 By in i.M. Branded With | No Comments

    2013 Detroit Grand Prix

    By: Stephanie Smith

    DETROIT – (June 1, 2013) — The Detroit Grand Prix returned to Belle Isle last year after a three-year hiatus and this year’s return is nothing short of record breaking. Home to the epicenter of auto industry revolution, Detroit’s a fitting stage for the IZOD IndyCar Series to unveil their new standard in racing. The industry’s first double header makes it’s world-wide debut with the highly-anticipated “Dual in Detroit” where not one, but two Series races will take place Saturday and Sunday. If one record breaker isn’t enough, get ready for a heart pounding, never-before-seen, standing start when the green flag launches the track on Saturday. These history-making races are putting the Motor City at center stage, so you can expect no less than years of planning and months of work around the clock to make it both functionally and visually flawless.

    With the world watching closely this weekend, the Detroit Grand Prix Committee knew they needed a company with proven quality, reliability, and the capacity to help put on such a grand-scale event. With nearly 50 different corporate sponsors and more than two miles of track to cover, there was one company they knew could get the job done – Detroit-born Innovative Media.

    Event signage is often only noted when lacking or of poor quality, but for anyone attending this year’s race it’ll be hard to miss the vibrant graphics and custom signage made for every visible event area. Miles of sponsor signage define the track from start to finish but the drivers aren’t the only ones with a custom-made view. From the grand two-story entryways to the brightly colored 10-foot maps, each piece was made to enhance the customer experience on and off the island. From entry to exit, every sign underwent careful planning to ensure convenient navigation, aesthetics, and durability.

    Last year we had unusually high winds, 60 mph, but luckily everything was secured really well. Out of about 3,000 banners only a few needed repair. Over the past year we’ve been engineering new ways to secure and structure everything so the weather won’t be any problem this year. – Steve Croce, Production Manager at Innovative Media.

    Innovative Media created all of the signage, on and off the track, for the 2007, 2008 and 2012 races. Last year, along with most of the large sponsors, signed a three-year contract with the Detroit Belle Isle Grand Prix.

    Bud Denker, Event Chairman for the Chevrolet Detroit Belle Isle Grand Prix Committee said, “we’ve worked with Innovative Media in past races and when it came to contracting the next few years we didn’t hesitate to continue that relationship.”

    Denker and other race organizers often look to Innovative Media for input on sponsorship placement on and off track. As a non-profit organization, the DBIGP committee needed a company they can trust to advise on cost-saving ideas and efficiencies, giving honest assessments to help stay within the non-profit’s slim budget.

    Innovative Media played an integral role in the success of the event, Denker said, “the company is very reliable and provides the high quality service and product necessary to make the event a success and keep the sponsors happy. Their event expertise helped in collaborating on best strategies for crowd flow and signage placement, which proved to be very beneficial in the decision making process for the Detroit Grand Prix Committee. We look forward to our continued relationship in future races.”

    Producing and installing nearly 500,000 square feet of signage in less than three months required an additional third-shift print and finishing team of 16, working around the clock at the shop in Madison Heights, Michigan. The 10-person installation team begins their long days on the island more than a month before the race and two weeks following for the breakdown.

    I always tell my crew, do it right or do it twice. I’ve worked with Innovative for seven years now and I know if it’s not perfect, it won’t be acceptable. That’s why I love working for Innovative Media, we all have high standards and that gives us something to be proud of at the end of the day. – Jeff Sacks, On-Site Installation Manager.

    Beautifully designed and expertly crafted signage lines the five mile path from the heart of the city to the ends of the track, setting the tone for quality and class every step of the way. Innovative Media is signed on as the exclusive print and signage installation company through 2014. The team looks forward to working with the Detroit Belle Isle Grand Prix Committee for years to come, bringing the world, and the spirit of racing, back to the Motor City.

  • That’s a Wrap

    Posted March 28, 2013 By in i.M. Branded With | No Comments

    i.M. Branded Creates Truck of The Year Wrap

    By Stephanie Smith
    AUBURN HILLS, Mich. (December 10, 2012) – Motor Trend magazine’s highly anticipated 2013 Truck of the Year was announced last week and RAM 1500 didn’t hesitate to stake the claim in their signature larger-than-life way. Just one day following the announcement, the Chrysler world headquarters in Auburn Hills displayed the award with a 130-foot building graphic covering most of the 15-story building. 

    Innovative Media printed and installed the original Ram 1500 featured building wrap on October 5, 2012. Immediately following the Motor Trend announcement, 43% of the original wrap needed to be replaced to showcase the award. This update totaled 6,864 square feet of signage spanning more than 4 stories of the 13-story graphic.

    Turnaround time for the new signage was astonishing. In just 72 hours the building wrap went from the Innovative Media headquarters in Madison Heights, Michigan, to installation completion on the sunset side of the Chrysler world headquarters building. The installation team is highly trained and experienced on this project – even the freezing chill of winter couldn’t keep them from suspending off the side of a 15-story building.

    Hanging from the side of a building in below freezing temperatures is nothing new for us. When the building is hot it’s more challenging to get the vinyl to stick, so as long as the vinyl is good we don’t care what temperature it is outside. – Matt Sorg, Head of the Installation Team,

    The team installed the original wrap in October which printed around the clock over 6 shifts, totaling 155 panels. Each panel measures 4 feet wide by 26 feet high. The overall size of the graphic is 112 feet wide by 130 feet high, or 14,560 square feet of signage applied vertically by hand.

    The recent update to the top section of the wrap was 66 panels of the original 155. This required a print time of 24 hours over 3 shifts using the Vutek 3360 printer. The material used is a perforated vinyl that’s transparent when viewed from the inside of the building. 

    Innovative Media has been creating and installing the Chrysler building wrap since 2000 and the company looks forward being a part of this iconic landmark for years to come. 

  • A Big Bold Splash!

    Posted May 22, 2012 By in i.M. Branded With | No Comments

    Chrysler Makes a Splash with Bold Building Wrap

    i.M. Branded has been helping Chrysler show people driving by their Auburn Hills, MI headquarters building their latest accomplishments with dramatic building wraps for years. With Chrysler posting month after month of sales gains over the last year, the anticipation for their new small car, the Dart, is extremely high and the company wanted to shout out that the wait is finally over.

    Utilizing perforated window film that allows building occupants to see out, the 145-foot tall x 120 -foot wide image features a dramatic head-on shot of the new vehicle with a tagline invoking Chrysler’s commitment to the future. This was printed in-house at i.M. Branded’s facility in Madison Heights, MI on their Vutek 3360 machine. It took four days to install after five days to print and trim. Chrysler plans to have the dramatic building treatment displayed for 120 days during the midst of the launch of the new Dart.

    i.M. branded is proud of their long working relationship with Chrysler and its dealers.

  • Bob Marley Teas & Coffees Display a Big Hit

    Posted February 20, 2012 By in i.M. Branded With | No Comments

    Custom Bob Marley Teas & Coffee Display a hit at NACS Show in Chicago

    Southfield, MI – Viva Beverages of Southfield, MI recently asked Innovative Media to help them create a custom display for their Bob Marley Iced Teas and Coffees product line. The goal was to create a 12’(w) x 14’(w) x 4’(d) custom traveling fabric display, that can break down and fit into a trade show shipping case. Innovative Media designed and manufactured a light weight aluminum shell, using AMR (Artist Mural Replaceable) framing on the front and back side, and side panels that use Velcro to adhere the graphics securely to the frame. The inside of the display is used for storing products brought to the trade shows.

    The first use of the display was at the NACS Show(Association for Convenience and Fuel Retailing) at the McCormack Center in Chicago, IL. The display was well received and increased foot traffic to the booth over the previous year. The booth is scheduled for multiple shows this year.

    Innovative Media was proud to help Viva Beverages create a dramatic product display that is worthy of the legendary Bob Marley!

  • NAIAS Gets Innovative Media’s Expert Touch

    Posted January 20, 2012 By in i.M. Branded With | No Comments

    Innovative Media helps ensure maximum exposure for NAIAS clients with large format expertise.

    The North American International Auto Show at Detroit’s Cobo Hall every January is the auto industry’s most celebrated and attended event by the movers and shakers in the automotive world. The wealth of experience Innovative Media brings to its large format display division helps two clients make sure they will enjoy maximum exposure by all attendees.

    Click this link to view more images of these fantastic building graphics. Strategically and expertly positioned at the main entrances, everyone entering the show will get “in your face” imaging of the new VW Passat or the new smart electric vehicle. Two New York agencies representing these companies contracted with Innovative Media for these projects because they know that IM is the best for this type of work. This project utilized IM’s Vutek 3360 printer and 3M short term vinyl to achieve the correct quality/longevity balance.

    Innovative Media has more than 10 years of experience helping promote events, campaigns, launches…anything demanding extreme impact…with the highest quality large format design, production and installation.

  • Social Networking Meets the smart:

    Posted July 26, 2011 By in i.M. Branded, SmartCar Wraps, Vehicle Wraps With | No Comments

    While the world is still catching onto social media given its rapid integration into everyday life, it is amazingly already evolving. Constantly and continuously grabbing new users, people are hardly limited to catching up with old friends or following celebrities: they can now save money. Innovative Media recently had the chance to showcase one of the hottest mediums of social networking with People Deals, a company devoted to bringing users local discounts on their favorite products and services. Collaborating with People Deals to wrap a full smart Car, Innovative Media worked with People Deals over the course of the past month to create a custom, full wrap, just as appealing and invigorating on the road as the company is to social media. Featuring a gradient fade from front to back, the wrap also showcases a perforated vinyl rear window and multiple references to the company’s website and Facebook page. Thank you again to People Deals from us at Innovative Media, and be sure to check out their pages at and at!

  • Innovative Media Heads To The Track

    Posted July 1, 2011 By in i.M. Branded With | No Comments

    Innovative Media and Jake’s Automotive have teamed up once again to create a custom wrap for the Jake’s Automotive-sponsored junior drag car (see: 1965 Plymouth Gets a Modern Wrap Design.) The vehicle, inspired by professional funny car driver and NAPA-sponsored Ron Capps, features flames, the official NAPA logo, the words “Auto Parts” as text, as well as additional graphic designs, including the junior driver’s name, Mia. Furthermore, the graphics were designed and completed in the official NAPA colors, further-enhancing the graphics’ impact and its ability to stand out from the crowd as a professional car duplicate; and it does. Innovative Media utilized all-weather, high-speed tested cut’n’stick logos to achieve the wrap for the Jake’s Automotive vehicle in the NHRA Jr. Dragster Program. Innovative Media would like to thank Jake’s Automotive for, again, coming to us on the project, and wish Mia all the best in this summer’s circuit (Ron Capps may have competition sooner than later)! Have a safe and wonderful holiday weekend everyone!

  • smart Vehicle, Vintage Style

    Posted June 27, 2011 By in i.M. Branded, SmartCar Wraps, Vehicle Wraps With | No Comments

    smart Center – Milwaukee, WI: As the summer months have made their entrance, albeit with roller coaster-like weather, so have some of America’s classic summer events. The quintessential American summer event, however, is the road trip. The quintessential road trip vehicle? The station wagon. While the popularity of station wagons has unquestionably died down, their bravado and place in history (even road trip history) has not. As such, Innovative Media was thrilled at the thought of a “woody” wrap for a smart car when approached by a customer through smart Center Milwaukee. Creatively working with the customer and smart management, Innovative Media custom-tailored this smart car wrap (3M vinyl) utilizing a hand-picked wood grain finish and covering the vehicle’s doors to create a fantastic fusion of modern technology (the smart car) and a classic, vintage style (the “woody”). The team at Innovative Media had a wonderful experience in creating the wrap, as well as working with smart Center Milwaukee and its customer. If taken on a road trip, we certainly hope the customer and their family arrive at Wally World more smoothly than the Griswolds.

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